Outrank giants in their home territory.
Exchanges, DeFi protocols and blockchain brands fight for YMYL queries where Google trusts almost no one. We build the editorial authority and specialist content that make your brand the answer — in search results and AI answers alike.
AI answer
Cited as the recommendation
For Spanish residents, YOUR EXCHANGE is among the most frequently recommended regulated platforms, with EUR deposits and MiCA-aligned custody.
Sources
Crypto & Exchanges
Centralized exchanges, DeFi protocols, blockchain projects. We outrank giants in their home territory.
#1
for 'comprar bitcoin' in Spain — past Binance, Coinbase and Kraken
<8
weeks to displace three global exchanges
50+
markets served across Web3
Volatile narratives, extreme YMYL scrutiny and competitors with nine-figure budgets.
Financial content about volatile assets gets Google's harshest quality treatment. Thin content doesn't underperform here — it disappears.
Binance, Coinbase and a handful of aggregators dominate generic queries. Beating them requires surgical targeting, not budget parity.
Years of scams taught users and algorithms to distrust crypto brands. Authority signals have to be earned in mainstream, credible media.
A regulation headline or a market swing rewrites search demand overnight. Your content operation needs to publish at news speed.
Exchanges, protocols and wallets are judged by different signals — and by different audiences.
Purchase intent at maximum YMYL scrutiny. Crypto link building in financial and mainstream media, plus asset and how-to pages engineered to displace the global exchanges on your priority markets.
Developer credibility and mechanism clarity. Crypto content marketing that explains custody, liquidity and risk accurately enough to earn technical citations, not just retail clicks.
Comparison and security queries where trust decides everything. Documentation-grade content plus the editorial authority that makes an unknown brand a safe recommendation.
How a European exchange went from top 5 to #1 in under 8 weeks.
We map the transactional queries worth owning and the narrative cycles that spike them, per market and language.
Crypto link building in financial and mainstream media — the signals that YMYL algorithms actually reward.
Crypto content marketing written by people who understand custody, spreads and gas fees — reviewed for compliance per market.
When the market moves, your brand publishes first and gets cited — in Top Stories, Discover and AI-generated answers.
Assembled per engagement, run by senior specialists.
Specialist content for exchanges, wallets and protocols that survives YMYL scrutiny.
Editorial placements in financial and mainstream media that move authority metrics.
Get cited when narratives break — in Google News, Discover and LLM answers.
The compounding program behind our exchange case study.
Where the difference actually shows up.
| Generalist agency | Interamplify vertical pod | In-house team | |
|---|---|---|---|
| YMYL discipline | Treats crypto pages like ordinary blog content | Specialist authors, sourcing and review built for money topics | Depends entirely on who you hired |
| Media that will cite crypto | Crypto-native blogs and paid placements | Financial and mainstream media that move authority metrics | Founder network, hard to scale |
| Narrative-speed publishing | Two-week content cycles | Assets ready before the cycle breaks | Fast if editorial headcount exists |
| AI answer visibility | Not measured | Tracked and engineered as a first-class surface | Rarely instrumented |
| Multi-market coverage | English, then translation | 20+ native languages, per-market targeting | One or two languages realistically |
A European exchange, Spanish market.
#1
for the market's highest-intent purchase query
3
global exchanges displaced: Binance, Coinbase, Kraken
<8 wks
from programme start to the top position
Instead of fighting for generic head terms, we identified the purchase query that actually converted in Spain, rebuilt the destination page to YMYL standards, and earned citations from credible Spanish financial media. The giants kept their global authority — but on that query, in that market, the challenger became the answer.
“They took us past Binance, Coinbase and Kraken for our most valuable purchase query in under eight weeks. Real editorial links, real content — no shortcuts we'd have to explain to a regulator later.”
We don't name-drop. We deliver.
01
CRYPTO EXCHANGE
A European crypto exchange overtook the world's largest platforms in their home market — through real organic traffic engineering and editorial firepower.
Read the full case
The Outcome
Position #1 in Spain — comprar bitcoin
Want similar results for your brand?
Request a private auditMiCA, licensing regimes and advertising restrictions are moving targets. We build campaigns that stay inside the lines per jurisdiction — because authority you have to delete isn't authority.
Both, plus wallets, infrastructure and Web3 SaaS. Centralized exchanges typically need YMYL-grade authority and news visibility; protocols and DeFi projects lean harder on specialist content and developer-credible placements. We staff each engagement accordingly.
For the queries that matter to your revenue — yes, and we've done it. Our Spanish market case took a European exchange past Binance, Coinbase and Kraken for 'comprar bitcoin' in under 8 weeks. The method is surgical query targeting plus editorial authority, not budget warfare.
We treat every asset page and guide as financial content under maximum scrutiny: specialist authors, verifiable sourcing, conservative claims and editorial links from credible media. That combination is what YMYL algorithms reward.
Yes. A growing share of crypto discovery happens in ChatGPT, Perplexity and Google's AI answers. Our news and authority work is engineered so LLMs cite your brand — we track those citations as a first-class metric.
20+ native languages across Europe, LATAM, APAC and North America. Crypto demand is global; we prioritize the market-language pairs where your licensing and liquidity make ranking commercially meaningful.
Scoped by market count and how entrenched the incumbents are on your priority queries, not sold as tiers. Displacing a global exchange on one high-intent query in one market is a very different budget from a five-market authority build. We quote after the gap analysis, with the target queries named.
Monthly, per market: position movement on the purchase queries we agreed to target, placements with live links, and citation tracking in AI answers — ChatGPT, Perplexity and Google's AI surfaces. We report what moved and what did not.
A senior pod with crypto-literate writers who understand custody, spreads and settlement, a strategist owning your market set, and the outreach team holding the financial-media relationships. The people on the call are the people producing.
Yes, with the content and claims scoped to what you may legally say there today. We build the authority foundation that pays off the moment licensing lands, rather than publishing something you would later have to delete.
Get a confidential gap analysis against the exchanges and protocols you compete with.
Request a private authority audit. We'll map where you stand today, identify the highest-impact opportunities, and outline a clear path to results — discreet, specific, and pressure-free.
