Gone are those days when you could post a 400-word post, with a 2% keyword density and see how you made it to the top five in Google´s search results.
As you probably know, now the way the reader interacts with the content sends “signals” to Google, so if he thought your article was interesting and he’s been around long enough, or if he’s clicked on one of your links to keep learning about the subject because he trusts you as an expert, Google’s radar will consider your post in a positive way.
To create good quality content you have to be very clear about what your purpose is.
As we told you in our post how to sell more with your blog in 2020, your content strategy will only be effective when you know who you’re talking to.
Look, to prevent your content from getting lost in the yuppie worlds of the Internet where people only create refusals and don’t offer quality content, the only thing you can do is create content that stands out, that is special, that has a unique voice that no one else has and, most importantly, that answers your readers’ questions with quality information.
Haven’t you ever noticed that most bloggers create content without ever asking their audience what they’d like to read?
That’s precisely where our company name comes from: interamplify.