When a brand or agency is developing a link building strategy, they frequently encounter some unexpected factors. Most commonly, they are unsure of which media outlets or publishers to approach in order to publish content about their product or their various clients.
This occurs because there are so many options that sorting through them to determine which ones are best for the project can be overwhelming.
As a result, the simplest solution is to use a tool that accelerates the process, as we do with (almost) any marketing technique. If you’re in this situation and are looking for the best link building platform, today’s the day because we’ll show you step by step how to use Self Service for free.
See how many publishers are interested in publishing content about your product or service and how simple it is to use in less than a minute.
How to Create an Effective Link Building Strategy
Before diving in, it is critical to understand some of the factors that will determine the success of your link campaigns. Forget about outdated practices and prioritize quality over quantity. Obtaining a large number of links is pointless if they are unrelated to your website or do not appear natural to Google.
It is also crucial that you pay attention to the link format and anchors, because if you always use the same anchor in a large number of links, you may engage in Link-Bombing, a bad practice that will not go unnoticed by Google and for which you will undoubtedly be penalized.
And, of course, carefully select the media or blogs that will link to your page. If you don’t know how, keep reading because we’ll show you the simplest way to choose them.
This is the most effective method for link building
Now we are going to unravel in less than a minute how Self Service works, so you can prepare your own reports before embarking on any link building project and assess the authentic possibilities.
Although there is no cost to register on the platform, you can use it for free without creating an account. When you log in, you will see a very simple interface with various filters that you can fill out with the options that best suit your needs.
To accomplish this, simply indicate:
- The price you are willing to pay for the articles.
- The language in which you wish to have it written.
- The type of link you wish to include.
- The countries where you want to find media.
- And the topics or themes relevant to your industry.
The platform’s distinctive feature is its international nature, which allows you to select media from all over the world and in a variety of languages.
However, you can also include SEO metrics such as traffic registered by available media, Domain Authority (DA), Domain Rating (DR), or Trust Flow (TF).
We recommend that you fill in as much information as possible on the screen below to get the most accurate results:
If you own an agency and thus have a diverse client portfolio, you will come across very different projects on a daily basis due to their corresponding niches, for which you will need to find media outlets that write content related to their topics.
We understand that an agency works with a wide range of subjects, but don’t worry, we have editors who specialize in heterogeneous content.
This variety of categories is absolutely essential because, as previously stated, the links that have value for Google are contextual links. This means that if your client has an online store selling smartphones, you will be interested in reporting which tech blogs are willing to link to their content.
For the metrics we have completed in the previous image, the platform indicates that in the technology niche we have over 600 media willing to link our website in the selected country (United States) and the chosen language (English).
However, this platform is not limited to agencies. Let’s assume you have your own sportswear brand that operates in several Latin American countries and you want to handle this task independently and without the use of intermediaries.
When you enter the metrics, the platform will show you the country distribution of the available media.
But that’s not all; the same panel will also provide you with other types of information, such as the SEO metrics data that you specified as a search requirement. This data will be grouped by volume and country in a graph similar to the one shown below:
As you may have noticed, using the tool to find out which media outlets want to publish content and link to your website takes less than a minute.
As a result, if increasing traffic, expanding your audience, or increasing the authority of your website is your goal, you will find thousands of available sites here, fully organized and segmented by category, country, or language.
This is how it was done previously…
When we launched Self Service, we had a specific goal in mind: to assist a web project that was looking to internationalize its project.
It wasn’t long before we received feedback on its use, and today we’d like to take this opportunity to tell you how a US technology startup used a couple of clicks to expand its business in Latin America. Here we explain how to use the tool once registration is complete, and this is how they became familiar with the platform.
Recognizing that they needed to create a budget that reflected the actual possibilities of linking to other media, they conducted a consultation via the platform to determine and calculate how much of their budget should be allocated to link building.
The parameters of language (Spanish), Latin American countries (Argentina, Chile, Colombia, Venezuela), and the type of link desired (Dofollow), as well as niche topics, were used to segment the search. As a result, over 2,000 media outlets were able to write about their products and include links to their website.
This enabled them to plan a link acquisition calendar that would span twelve months.
Summarizing…
Self Service is a complete platform where bloggers and publishers from all over the world come together to boost other websites by building high-quality links with significant benefits:
- You can test it out for free and without registering.
- Its user interface is both comprehensive and simple.
- The displayed results are highly visual, making interpretation simple.
- It enables you to obtain the data you require for your pre-reporting campaigns.
- Because it is an international platform, users from all countries can access it.
- Language is not a barrier, we have native editors in all countries.
- The media are real and behind all of them are qualified journalists, bloggers or editors.
- The catalogue contains a wide variety of themes.
- You can refine your searches by using filters such as traffic, DA, DR, price per item, and link type.
- It saves you time and resources.
We invite you to take as many tests as you need; free consultations are unlimited and available at any time!
Sign up if you enjoyed it!
Now that you understand how it works and have even tested the platform, it’s time to take the next step and register in order to place orders and discover other personalized services.
Similarly, there is no cost to create a user account, and you can register as an agency or a brand to improve the SEO of your website with reviews and quality links.
We’d like to take this opportunity to remind you that you are under no obligation to join the platform.
