3 Key tips for SEO strategies in Latin America

Javier Gázquez
Javier Gázquez

CEO & Founder

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Recent events in Latin America have resulted in a new scenario of consumer habits. At Interamplify, we understand that this shift in consumer behavior has influenced how SEO is performed, and that businesses are looking for a solid strategy to position themselves in the continent.

The rise of online shopping has accelerated the digital adaptation of companies that had not previously done so, while the giants have used this to expand even further. Both companies must improve their ranking strategies in order to attract as many clients as possible.

According to Statista, Latin America has over 400 million internet users, so you have a unique opportunity to maximize the visibility of your brand in this fantastic showcase. In this post, we’ll go over the fundamentals of doing so.

Don't overlook this when doing SEO in Latin America.

In terms of ranking, each country is different. SEO in Latin America has its own set of characteristics based on cultural traits, purchasing habits, and market characteristics.

As a result, we recommend tailoring your SEO strategy to each country. To avoid failure, it is critical to address individual factors and collaborate with your audiences and competitors.

If you want to be successful with your ranking strategy, there are some aspects you should consider before implementing it. Latin America, for example, is a continent with a high level of linguistic diversity.

But that’s not all; did you know that 97% of users conduct their searches on Google? Furthermore, because smartphones are the most popular device among Latin Americans, we recommend that you optimize your website for mobile.

Source: Statcounter

Before you do SEO in Latin America, pay attention to the language

Although Spanish is the most widely spoken language in this region of the world, word meanings vary from country to country. While in Spain the term “buzo” refers to someone who is underwater, in Argentina it refers to a sweatshirt, and in Chile and Costa Rica it refers to sweatpants.
It is also possible that the same object is referred to differently in Spain and Latin America. For example, car is spelled “coche” in Spain, “carro” in Mexico, and “auto” in Argentina.

If you’re wondering how this affects your brand’s SEO, we’ll give you a simple example. Consider a Latin American television series. Due to cultural differences, it must be dubbed for Argentina, Peru, or Mexico in order for the different meanings of the words not to offend each audience.

The same is true for your SEO strategy, which must be tailored to each Latin American country because:

  • Language differences can have an impact on the outcome you seek. As previously stated, taking into account each country’s slang and customs is an important part of your success or failure.
  • This will influence the decision-making process when selecting keywords. If you want to position a car brand in Argentina, you’ll use “auto” rather than “coche,” right?

Implementing link building, SEO, or content campaigns can be complex. It requires a massive investment and effort, but there are solutions that will save you time.

Interamplify specializes in International SEO and works with SEO editors and native speakers in 36 languages to optimize ranking and traffic for all types of international companies.

We do this thanks to SERPTOPIA, our exclusive traffic optimization software, which combines Artificial Intelligence and Machine Learning at the service of SEO.

This enables us to precisely understand the characteristics of each market and language, allowing us to perfectly adapt to the needs of brands seeking a professional positioning with guarantees.

But language isn’t everything; there are other aspects to consider, which we’ll go over below.

If you want to land on the South American continent, optimize for Google.

Second, keep in mind which search engine is most popular among Latin Americans. Although it is common knowledge that Google is the king of kings when it comes to search engines, in Latin America it is overwhelmingly used by the population.

According to Statcounter, 97.29% of online shoppers use Google to search and shop. If you want to improve your Page Rank, don’t forget that a good SEO strategy in Latin America must be adapted to Google’s criteria.

If we ask what you need to travel to another country, you will almost certainly say a plane. The best way to land on South American soil is through an Off Page link building strategy and a content plan.

To get a good ranking in Google, you must devote all of your attention to SEO On Page techniques and focus your efforts on key aspects so that this search engine surrenders at the feet of your website.

If you want to rank in Google in the Latin American market, keep in mind that your website’s internal structure is crucial. The derived words are just as important as your keywords. Add terms that are related to the main word you want to target, and keep your eyes on Latin American semantics at all times.

Don’t forget to include headings. Nobody wants to walk into a cluttered house, so we recommend that you structure your content by paying attention to the headings you create on your website.

The proper use of meta titles is an important factor in terms of ranking. Make it simple for Google by reminding it that, in addition to ranking for your keyword, you should also do so for the modifying elements you intend to introduce.

For example, if you run a technology e-commerce site in Mexico, use the word “computer” with modifiers like “best computers” or “top computers.” In this way, you’re telling Google that, in addition to having computers, you’re also providing the user with a comparison of this item.

Finally, your URL should be as short and direct to the keyword as possible. Your potential customers must be able to remember it after they leave the site, and you must, of course, stick to the country’s jargon.

Link Building: The Latin American SEO Success Formula

The best has been saved for last. Being the number one SEO in the Latin American market requires no miracles. Success is achieved with a solid and professional Off Page SEO strategy.

This is when link building, or the practice of obtaining high-quality links pointing to your website in order to gain authority, comes into play.

But not just any link will do. Use media that are geographically close to the country where you want to position your website. Also, make sure that the traffic comes from that country. The domain is important, but so is the distribution of your traffic.

However, not just any link will be enough. Use media that is geographically close to the country in which you want your website to be ranked. Additionally, ensure that the traffic is coming from that country. The domain is important, but so is the way your traffic is distributed.

Assume you have a website that you want to rank in Brazil and are only interested in Brazilian domains. You will lose.com,.es,.mx, and any other domain whose traffic is primarily from the Brazilian public.

This is the only way to improve your chances of appearing in the coveted first page of search results. But it’s not always easy, and it’s often a lengthy process if you don’t have the right tools.

You can perform this process on your own using Interamplify’s Self Service platform. It streamlines the search for blogs, websites, or digital media in any country where you want a link to your website to appear. Try here!.

All you have to do is sign up for free and request orders that meet all of the parameters we’ve discussed as well as your needs in Latin America. That’s all there is to it!